For those looking for a number that reflects your personal style the IDEA Choose your Number van was a manna from heaven. Not only did the branded vehicle talk about the choice of number it was complete with a photo copier and printer that could get a customer a new number right on the spot. No more running around to showrooms with documentation woes.
Setting out with a target of securing 1000 new customers for IDEA, the van traveled across Bangalore's key areas: Whitefield, Indiranagar, Electron city, Kanakapura Road, Hebbagodi, Hennur, Varthur, KR Puram, Jigani etc. Everywhere it went, the van drew crowds of people seeking a number of their choice.
The IDEA Choose your Number van scored 1883 conversions, with 1824 fresh connections.