When it came to launching the friendly neighbourhood fried chicken store, Five Star Chicken turned to Windowseat to achieve scale and consistent success across markets. At stake was the reputation the parent company, the Thai Multi-National Conglomerate CP Foods with over $13 bn sales in Agro and Food Industry, globally. Windowseat has launched over 100 of the target 240 stores across South India this year.
To bring alive the launch of a new Five Star Chicken store in any area, the team gave the proceedings a festive air, beginning with the look of the store. A vibrant balloon arch in the brand's colours instantly made it apparent that something special was going on! The brand made use of local talent in the form of traditional drummers in Kerala to biker rallies each spreading the word about the new brand in town! Mobile hoardings and store-collateral completed the picture.