The Terminus is the E-City pub, located in the heart of Bangalore's IT district, the place where the techie goes to unwind with a drink and some great food. To promote Terminus' 25% off offer for a group of 10+, we created a comic strip about the frustrated techie whose bank balance at the end of the month prods him into getting his friends together for a night on the town that's easy on the pocket.
When Terminus celebrated the joy of Christmas with the one plus one offer throughout the day, we ran the Double your Happiness campaign. The premise was that gifts this year would be late because Santa was busy quaffing drinks at his favourite E-City pub!
Terminus announced a 20% discount of the bill for anyone who would predict the winner of the Champions League T20 matches.
Social media creatives were created on an ongoing basis for special offers and evenings that Terminus would celebrate.