2 Hearts 1 Scream
Valentine's Day 2016
When India's favourite amusement park decided to celebrate the day of love they were looking at an interactive 360 campaign that captured magic of sharing loving moments at a destination filled with thrills. There was a special experience on offer for couples who could enjoy the park with a wave-pool-side dinner and dance with goodies and gifts: quite simply the most thrilling V-Day in town.
We crafted the 2 Hearts 1 Scream campaign to talk about the offer. The central thought being if you're in love, come to Wonderla where two hearts can join in a scream of thrill.
The campaign came alive in a Facebook focused video, a radio campaign and in location communication.