INDIGO LIVE - Social Jockey
Organic In-Location Content Generation
What a city's nightlife hotspot needs is buzz around their events, food & beverage and the ambiance. This is what we set out to achieve for Indigo Live Music Bar, located off Koramangala. If you haven't already checked it out, you should drop by soon, and catch a gig. We began with the brief that the extended social networks of our patrons need to know what a great time Indigo Live promises you. We needed to talk about how the event went, what kind of people came and how much fun they had.
Enter our Social Jockey - a photographer and social media professional rolled into one. His role was to engage with patrons at the venue, take pictures, help them get on board the Indigo Live social channels and let the world know what a happening night it was. The insight was that social reach of pictures dramatically increases when they are posted live from the event.
The moment our customers heard that their pictures were already up on the ILMB Facebook page, they would almost always visit the page from their personal mobile devices, or login on the Social Jockey iPad and sign up to the page. This kind of page sign up means a whole lot more than a paid promotion leading to an inorganic increase in numbers.
RESULTSOn an average, posts that were made live from the venue performed twice as well in terms of Reach and Engagement
The Indigo Live event campaigns were of ongoing nature, capturing the promise of the live event in a creative that demanded an understanding of the music on offer and great quality creative.