One Home, Two Dreams
Orchid Springss. The very name evokes a soothing, calm visual of tranquil ambience and picture of a place you might want to settle in. Well, that’s exactly what this lakefront property is about. Set on the banks of the picturesque Korattur lake, Orchid Springss in Chennai is an offering from Alliance Builders, one of city’s most reputed names with a folio of living spaces. Built across 18 acres, the client was now faced with the task of selling the last 200 units out of the several hundred apartments built in the community. To help them achieve their sales goal, their marketing team came up with a discount offer to promote sales. But in a crowded marketplace of offers and discounts, needed was a communication that was convincing and believable.
We took to communicating the task of which entailed pursuing the target audience and prospective buyers that savings made on this home would enable them to realize their long-cherished dreams. Thus, we came up with ‘One Home, Two Dreams’ – an opportunity that would let buyers realize their two big dreams – as they benefitted with massive discounts of 30 lacs to 1 crore they would get on their new apartment here.